From a young age, Soichiro Honda's love of racing and victory launched a small company into a racing giant. As a result, the Honda team developed an uncanny ability to adapt racing technology to the consumer market.

At age 22, and drawing upon his skills as a mechanic, Mr. Honda adapted a V-8 Curtis Wright aircraft engine to race on a Ford chassis. He took the wheel himself that year and set a Japanese speed record hitting 75 miles per hour. And on that day, Honda Racing was born.

Through the years, Honda Racing has gone on to compete and win all levels of auto and motorcycle racing. This includes winning titles in Formula 1, CART, Indy and Superbike, among many others. Learn more about Honda Racing.

Mr. Honda's passion for racing is the basis for the philosophy we call The Racing Spirit that is summarized below.

Seek the Challenge
By seeking out our competition, we become motivated to do our absolute best. Our passion to win the race becomes paramount.

Be ready on Time
We have to be ready to do everything at the starting time in order to participate in the race.

Teamwork
Togetherness among the driver, mechanics and staff, as well as the machine, are of vital importance.

Quick Response
Everything is so unpredictable in racing. We have to develop our capability to discover the best solution whenever a problem arises.

Winner Takes All
To win the race is the final goal, nothing else. If you lose, nothing is gained. Concentrate every power to win the race.

Soichiro Honda's drive to conquer new engineering challenges, whether on the racetrack or in products, continues to forge the soul of Honda. Racing inspires new heights of creativity, dismissing traditional solutions in the search for new technological applications. This long-standing and deep-rooted passion for racing and excellence powers Honda to create the dreams of today, dreams that will forge the innovations of tomorrow.