Honda encourages each associate to develop to his or her fullest potential. Based on this philosophy, thousands of associates work as one team toward a common goal - customer satisfaction.

Our team extends to more than 610 supplier companies throughout North America, including 140 in Ohio. These companies provide parts and materials for the automobiles, light trucks, motorcycles, engines, transmissions and components

manufactured by Honda in Ohio.

In addition, our team extends to the partnerships we have in communities where we have operations. The foundation of our success is provided by the values and work ethic found in our surrounding communities. By providing quality jobs and supporting community institutions, we are building more than quality motor vehicles - we are helping to build lives, families and communities.

Local and Global Viewpoints
Honda has grown into a world enterprise, while keeping a business philosophy that maintains a local viewpoint. This allows the development and production of products that customers want to buy. That is why 17 million worldwide Honda customers

choose to obtain Honda products from our three core business lines - motorcycles, automobiles and power equipment.

Our strategy for continuing success can be summarized in three steps:

• Stay close to our customers;
• Understand their needs; and
• Exceed their expectations.

Speed, flexibility and efficiency are key attributes of Honda's global organization - strengths gained from the company's six-region global structure. Based on Honda's core philosophy of producing products close to the customer, these six regions include North America, South America, Europe/Middle East/Africa, Asia/Oceania, China and Japan. Each region has autonomy to

make decisions based on local customer and community needs. But, with a local viewpoint, each region works in a complementary way, creating a truely global network that supports the needs of customers worldwide.

In the North American region, our Ohio team has earned a leadership role in manufacturing, as well as product development, parts and materials procurement, and parts logistics and exports.

Honda's Culture and Philosophy at a Glance

Company Principle

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.

Fundamental Beliefs

• Respect for the Individual
• The Three Joys
• The Joy of Buying
• The Joy of Selling
• The Joy of Creating

Management Policy

• Proceed always with ambition and youthfulness.
• Respect sound theory, develop fresh ideas and make the most effective use of time.
• Enjoy your work and always encourage open communications.
• Strive constantly for a harmonious flow of work.
• Be ever mindful of the value of research and endeavor.